Familiarize yourself with social media – LinkedIn, Facebook, MySpace, Twitter, personal website, blog, YouTube, etc. How do they work? What is their purpose? What do they do best? What can each one do for you? How will each online segment specifically achieve or help you to achieve your goals and objectives?
All are great for branding and marketing yourself but in different ways so select the more common ones in the professional business world. Identify the pros and cons; the strengths and weaknesses of each. Then determine how you want your brand to appear on each site.
Learn and master each.
Mastering the ability to market yourself in cyberspace has become one of the most important skills you need to develop. In this new era of Internet transparency, you need to use every available tool effectively and efficiently. It will set you apart from the others – your competition. Companies are increasingly seeking employees with digital skills. One way to demonstrate your online savvy is to build an online brand.
The most commonly used site today for professional purposes is LinkedIn. Employers, recruiters, HR, and others searching the web will be looking for you on this site. It’s an excellent tool to create and project your brand in a clear, professional manner.
Other professional branding tools to consider utilizing include blogs. You might want to write a blog as a thought provoking well-written one focused on your core strengths and expertise. It’s another great way to build your online brand package. Also consider commenting on others’ blogs. Plus, you might try writing articles or even establish your own website. Consider a website as a means to highlighting your brand even further.