Building your brand online and using social media is just as important as your offline brand and marketing efforts.
To see how others see you today, check your brand. As a first step Google your name (the vast majority of all searches are). What shows up in the first several pages of search results is often how your brand is currently portrayed on the Internet. Good, bad or not at all is the reality of how you are seen by others.
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Most of us use LinkedIn, Facebook and perhaps other social and networking sites. But, did you know that companies and recruiters are increasingly using these too? It’s part of a growing trend. More firms are reaching out to “passive candidates” through social media; so your online presence is valuable to your future career opportunities and endeavors. The use of “passive talent acquisition”
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The difference between marketing yourself offline versus online is fairly simple. It’s the difference between a personal interaction and an impersonal, distant interaction. A personal interaction with you is going to have more value, but an online interaction with your brand is still vital and needed in marketing yourself in today’s marketplace. Online Marketing Most of us use LinkedIn, Facebook, Twitter, and
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Familiarize yourself with social media – LinkedIn, Facebook, MySpace, Twitter, personal website, blog, YouTube, etc. How do they work? What is their purpose? What do they do best? What can each one do for you? How will each online segment specifically achieve or help you to achieve your goals and objectives? All are great for branding and marketing yourself but in different
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