Branding & Marketing

Whether you know it or not, you’re viewed as a personal brand in the job marketplace, both online and offline. Personal branding has reached a new level of imperative. It’s critically important today to manage and market your personal brand effectively online and offline.

Building A Powerful Online Brand

To see how others see you today, check your brand. As a first step Google your name (the vast majority of all searches are). What shows up in the first several pages of search results is often how your brand is currently portrayed on the Internet. Good, bad or not at all is the reality of how you are seen by others.

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Difference Between Marketing Yourself Online and Offline

The difference between marketing yourself offline versus online is fairly simple. It’s the difference between a personal interaction and an impersonal, distant interaction. A personal interaction with you is going to have more value, but an online interaction with your brand is still vital and needed in marketing yourself in today’s marketplace. Online Marketing Most of us use LinkedIn, Facebook, Twitter, and

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Effective Use of Project Lists

If you are an industry that is focused on projects and accomplishments then a project list can often be an excellent tool for not only demonstrating your accomplishments and experience over time but also as a way to show a diversity of engagement with varied types of endeavors. It is one of the most overlooked and often potentially useful devices you can

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Managing Your Professional Brand

What do Coca-Cola, McDonald’s and Apple have in common? They are all top brands we can clearly identify. But they didn’t become that way online. They were established long before the advent of the Internet and social media. And today they are still working very effectively building their offline brand. Just as important as building an online brand, so is building your

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