Branding & Marketing

Whether you know it or not, you’re viewed as a personal brand in the job marketplace, both online and offline. Personal branding has reached a new level of imperative. It’s critically important today to manage and market your personal brand effectively online and offline.

Personal Branding – Defining the Professional You

Every major company and organization we know has branding. Coca-Cola and McDonald’s have distinctive brands. So do Apple, Google, Louis Vuitton, and even car makers like GM and Toyota. These brands are an expression of value and strive to make them known in less abstract but more conceptual ways. These entities spend time and resources developing and managing their brands. In time,

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